Post developed homes, resorts, and mountain camps. Marjorie learned to design, interior decoration, and entertain while C.W. Post made sure that his daughter was well-versed in history and culture. She accompanied her father on several of his journeys and adventures. Marjorie’s journey began as a young child, gluing cereal boxes in her father’s barn. Still, the family coffers filled when her father invented a coffee substitute (complete with a wild health claims ad campaign) and the first pre-packaged cereal (using the same marketing tactic). Marjorie grew up in a relatively middle-class family. A daughter of Charles William Post, the cereal magnate, and Ella Letitia Merriweather Post, a descendant of Stephen Post, the founder of Hartford. Marjorie Merriweather Post came from a family of business-minded people. His broad and astute advertising campaigns propelled him to swift success in the food market, and he then switched his attention to opposing labor unions, a cause he fought until the end of his life. The latter worked several jobs while traveling around the country, including working as a forty-niner during the California gold rush. He inherited his restless, peripatetic character from his father, Charles Rollin Post. Caroline's poetry was published in various periodicals. Post's mother, may have nourished the ability for words that would make his commercials renowned. Grape Nuts (1897) and Post Toasties cereal (1904, originally called Elijah's Manna) were among the first commercial items invented.Ĭaroline, C.W. Ltd., later General Foods Corporation, in 1922. Inġ895, he founded the food manufacturing company for which he is well known.Īfter a series of experiments with his first product, a cereal beverage called Postum, C.W. His interests ranged from real estate speculation in Texas to the founding of La Vita Inn, a Battle Creek, Michigan-based institute for treatment through mental suggestion. His first employment led him to the West as a traveling salesperson for an agricultural company, but at age 26, he returned to Illinois. Post, full name Charles William Post, preferring to be referred to simply as C.W., was born in Springfield, Illinois, United States, on October 26, 1854, and died on May 9, 1914, in Santa Barbara, California. A pioneer in manufacturing and mass marketing breakfast cereals and other consumer products, Charles William Post (1854-1914) attempted to use his wealth to affect various aspects of early 20th-century American life.Ĭ.
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